Articles for Sonnier Marketing & Communications, Inc.

I watch people stress over marketing communications all the time. Whether it's an email, brochure, web page, advertisement, estimate, proposal, or anything else, careful thought must be given to ensure that you're putting the most marketing value into (and getting out of) every communication, large and small. To help me and you improve marketing effectiveness and ease of production in our business communications, here is a simple, but extremely useful tool to get all of us clear on what ...

Marketing is always a critical component of business success, but certainly when times are tight. If you aren't maintaining a smart, aggressive marketing effort, your business will always fall short of its potential, and that can become detrimental or even devastating in a stressful economic environment. Sometimes it takes a few buckets of sweat to kick us into the activities we should be doing all the time. View challenging times as an opportunity to clean up and perfect your marketing act. ...

My family and I put a little magic in our holiday by escaping for a few days to Disney World in Orlando. It was terribly fun watching my 3-year-old’s head explode as she came up close and personal with all of her favorite characters and princesses. I was equally mesmerized with wonderful sights, but of a different kind. As a marketing professional, I’m prone to scrutinize every detail of every place I go. I often remark on where a company missed or hit the mark in finding and capitalizing ...

Sometimes the most difficult target audience or "pot" I have to deal with is the client himself. He will say that he wants to make things happen in his business, but when it really comes down to it, he doesn't want to stir things up. He's nervous, uncomfortable, uncertain, overwhelmed, paralyzed, stuck in the past, and afflicted with many other ailments that hold him back, along with his marketing and business success. Oh, he'll have good reasons to derail a marketing effort, but they ...

The race for a successful finish to 2008 is on! That means marketing should be a big topic on your mind. In truth, you should be thinking about marketing every second of every day. You and everyone in your business should always be asking, "What is the marketing opportunity here?", "How can we make a great impression here?", and several other questions that challenge you to stand out, "stir the pot," and put marketing into action. Right now I strongly encourage you to take a good look ...