Articles for Sonnier Marketing & Communications, Inc.

When your outside image is truly reflective of your identity, you're in an ideal state, one of authenticity, where you can be most effective in promoting and marketing yourself. However, when your image and identity are out of sync, the result is either a misrepresentation of the truth or a lack of marketing of the real you. So how do you get your image and identity in sync? 1. Clarify your vision of how you want to be perceived by others. (e.g. organized, knowledgeable, a "get it ...

1. Marketing doesn't mean sales so don't worry if you're "not a salesperson." The idea of selling invokes great fear in many people, and I have to admit that I don't particularly enjoy it either. But, I love to market because marketing is about making connections between those with a need or want and the person, company, or organization that can meet that need. It's about helping people, making their lives happier, easier, or better in some way by connecting them to my product or service. ...

What Your Target Audience Really Wants to Know It may seem paradoxical that the way to promote yourself or an idea to someone is to focus on the other person, but that's exactly how it works. Your first task is to get that person to listen to you, and that means you have to get their attention. People aren't inclined to listen to others who brag about themselves, share their problems, or constantly talk about themselves and what they need. All the time I hear people of every age, ...