Think Like a Marketer with Lauron's New Book

Get Lauron's new book, Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition (Career Press), available at Amazon.com, Barnes and Noble, Borders, and your favorite local bookstore.

Unlike most marketing books, this one isn't boring or technical. It's about real-life marketing and making a real impact in your business. It's about what to do and how to do it. Big company, small company, or just YOU in the company, you'll love and appreciate how Lauron has rolled up her sleeves to help you put practical marketing into action, even on a budget.

When people think like a marketer, they know how to act and communicate like one. People make marketing far too complicated and miss hundreds of marketing opportunities every day because they don't think like a marketer. This book is loaded with practical, tangible tips that make marketing common, routine, even automatic—and effective. My goal here was to get you excited about marketing; to equip you with tools and knowledge you can put into action immediately for impressive results; and, to make you leave feeling clear and confident about what you need to do overall and what you need to do next to make great things happen in your business.

"I dog-eared almost every other page in this book and used up two highlighters! Clear. Concise. Comprehensive. When you finish this book, you will be a marketing machine, equipped and empowered to stand out in your marketplace. This book will never go on a bookshelf; it will be next to you on your desk every day!"--Chris Stockwell, marketing executive, Houston, TX

"I can see TONS of small and medium sized businesses owned and run by people who are intimidated by the whole notion of marketing REALLY getting tremendous value from this book. After reading it, they're going to be saying, 'Thank you, thank you, thank you.'"--Joe Calloway, author of Becoming a Category of One.

“Negligence of what you do internally undermines everything you do externally.” 

"“It is universal law that everything exists either in a state of circulation or congestion. Marketing is the mover. It’s what keeps your business circulating. Stop actively marketing and you’ll reach the perils of congestion fast."

"You have to keep stirring the pot!"

"Marketing must be as natural and routine as making payroll, paying taxes, and taking out the trash."

"Why would you leave the success of your business to a bunch of strangers (salespeople) you pull off the street?"

"Most individuals and businesses live and operate in what I call the gray zone. That is that big gray ball where the masses travel. It’s where everyone looks, sounds, and acts like everyone else because it’s safe and it’s  comfortable. It’s also the so-what-nothing-special-be-like-everybody-else zone."

"We all stand out in some way, whether we like or or not and whether we know it or not. The question is whether or not we’re standing out in a way that serves us.” 

"I find most companies need help not just with making marketing successful, but with making it happen!"

"Tactics will come and go—rapidly. But principles will remain true forever. Marketing is just about people connecting with people." 

 A real-life definition of marketing that you can act on easily, right here, right now to make a dramatic impact in your business forever.

How to incorporate marketing into everything you do every day to grow your business on a daily basis.

How to get everyone (and I do mean everyone) on your team thinking like a marketer so you turn your entire company into a marketing machine!

What it means to “stir the pot” and the five things you must constantly be stirring in your business.

How to stand out in a way that will help you get noticed, get attention, and achieve your desired results—and the four tools you can use anytime to make it happen.

The questions that must guide everything you do every day.

Lauron’s GBI Index and how it can guide you in making smart marketing decisions daily.

Lauron’s Know-Think-Feel-Do formula that will guide you in making killer communications easy and impactful.

Lauron proven process for making marketing common, routine, even automatic.

A step-by-step guide to creating a marketing system and master action plan so you know exactly what to do next to achieve your goals.

Details on how you can drastically improve your communication impact in everything you present and say.

A guided tour on how to go from "who cares" to an exuberant "yes!" in your marketing 

conversations.

How to write a killer marketing letter with a sample letter to guide you step-by-step, 

sentence by sentence.

How to make marketing easy, routine, and successful instead of confusing, 

overwhelming, scatter-brained, and ineffective.

How to get your image and identity in sync—and a quiz to help you determine where you stand right now.

Common marketing mistakes and how to avoid them.

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Get a copy for yourself, your managers, staff members, friends, associates, clients, and anyone else you'd like to help be successful.

Visit Amazon.com, Barnes and Noble, Borders, or your favorite local bookstore. Or, call us at 713-341-9341 and we'll set you up!! 

(Bulk discounts available for 10 or more copies.)